What are common use cases for water curtain projections? | Mantong Expert Guide
What are Common Use Cases for Water Curtain Projections?
Water curtain projection technology creates captivating visual experiences by projecting images or videos onto a thin sheet of falling water droplets. This innovative display solution is gaining traction in various sectors due to its immersive and eye-catching nature. Below, we discuss the top five common use cases for water curtain projections that interactive projection professionals frequently encounter when planning new installations.
1. Advertising and Marketing Campaigns
Brands use water curtain projections for large-scale, outdoor advertising due to their novelty and high visual impact. The projections allow dynamic, colorful visuals to float on water, often paired with lighting and sound effects to captivate audiences. According to a 2023 report by Grand View Research, experiential marketing spending is estimated to reach $19 billion globally by 2027, driving demand for innovative display solutions like water curtain projections in urban centers and malls.
2. Event Entertainment and Performances
Music festivals, product launches, and public celebrations often feature water curtain projections to add dynamic storytelling elements. The water screen acts as a versatile backdrop, enabling synchronized visuals with live performances, fireworks, or pyrotechnics. This technique enhances audience engagement through immersive experiences, as seen in events during the 2023 Dubai Expo where water projections were integrated into outdoor shows.
3. Theme Parks and Attractions
Theme parks leverage water curtain projections to create magical environments and interactive rides. The ability to project 3D visuals on water surfaces enhances thematic storytelling, making water curtains a staple in night shows and simulation rides. As per IAAPA's 2023 industry trends analysis, immersive technologies like water curtain projections have become pivotal in increasing visitor engagement by over 35% in major parks worldwide.
4. Museums and Educational Exhibits
Water curtain projections offer museums engaging ways to display historical recreations or scientific visuals in a multi-sensory format. The ephemeral nature of the water medium supports storytelling that involves motion and time progression, making exhibits more memorable. Numerous recent installations, such as the Smithsonian’s interactive exhibits, use this technology to augment visitor understanding and retention.
5. Brand Activations and Retail Experiences
Retailers and event organizers utilize water curtain projections for temporary brand activations, pop-up events, or high-visibility store displays. The technology draws foot traffic and encourages social media sharing due to its photogenic qualities. Interactive versions can also incorporate gesture recognition, combining projection with user interactivity—a trend highlighted by Frost & Sullivan reports in 2024 focusing on next-gen retail tech.
Key Considerations for Procurement in the Interactive Projection Industry
- Water Quality and Environment: Ensure suitable water source and maintenance systems to keep projections clear and consistent.
- Projector Brightness: Use high-lumen, weatherproof projectors (minimum 12,000 lumens recommended for outdoor use) for vibrant images.
- Installation Space: Proper measuring of fall height and wind exposure is critical to stabilize the water curtain.
- Interactivity Features: Integration with sensors or gesture recognition enhances UX, a growing trend in 2024.
- Content Compatibility: Content must be optimized for semi-transparent and dynamic surfaces that water creates.
Water curtain projections blend artistry with technology to open new avenues for creative expression and user engagement. Understanding these use cases and procurement needs can empower interactive projection professionals to select and deploy solutions that maximize impact and return on investment.
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What information do you need to know before making the proposal/solution?
We know that everyone wants to know the price, but the price of our products is determined by many factors since most of our products are custom, so no ready price list. In order to fast understand what you need, can you send us an inquiry like this?
For example: I am really interested in your immersive projection products, we are a company in the USA and want to install some in my restaurant. It is about 50 meters long, and 5m in width. Projection size you can decide but the length should be not less than 20 meters. We want some content about SeaWorld because our place is all about the sea. Thank you.
What's Immersive Projection ？
Immersive projection refers to a technology that creates a captivating and all-encompassing visual experience for viewers by projecting images or videos onto large surfaces, such as walls, floors, or even entire rooms. This technology aims to immerse the audience in a simulated environment, blurring the boundaries between the physical and virtual worlds.
What about the wall/floor material for the projection？
It’s recommended to choose a light-colored material with minimal reflectivity—pure white or light grey works best. the
common material is cement & plaster board
For optimal projection results, the surface should be free of any patterns or textures, as the projector will display content
directly onto it.
There are no specific material requirements; you may use any commonly available material in your local market, as long as it
meets the above conditions.
How to Write an Interactive-Effect Video Customisation Script ?
① Project Background: Briefly introduce the context in which this interactive scene will be used (e.g., exhibition, museum,
event space, children's area). Example: This scene is part of the “Underwater World” zone in a children's science museum,
designed to be engaging and exploratory.
②Visual Style / Atmosphere: What kind of visual mood are you aiming for? Please describe the color scheme, style, and any
references. it should focus solely on describing the visual aspects of the scene, supported by relevant charts or reference
images.
③ Interaction Points Overview：List each interactive hotspot along with the effect you'd like to trigger when the user
touches or clicks the area. example: when player touch the clownfish, it will swims away with bubble trail (animation effect)
and produce the bubble sound ( sound effect requirement )
④ Static Visual Reference：including but not limited to background image/video, a list of major visual elements (e.g., coral,
rocks, seaweed, fish), which elements should be interactive?
Are you trader or manufacturer ?
We are direct manufacturer who specialize in providing one-stop solution for different outdoor & indoor projection project with our stable software and qualified projectors
Indoor interactive floor projections display dynamic themed videos on the floor, commonly used in venues aiming to enhance brand influence or attract foot traffic, such as restaurants, hotel corridors, and brand car retail stores.
By using projectors and compatible software, the interactive content is projected onto the floor, encouraging engagement between people and the projected visuals. A single 5500-lumen indoor floor projector can cover an area of 5 m × 3 m. Typically, each project will use at least 3 units to ensure broad coverage and optimal visual effects.
We also offer customized design and installation support to enhance the interactive experience for your venue.
Rapidly Rotating Bouncing Sphere is an interactive space where participants jump on rotating spheres. As they step on it, the spheres surface will show special interactivity
Jumping on spheres of the same color in succession causes them to pop, releasing light particles. The more consecutive jumps, the greater the reward—caterpillars appear, and eventually, all spheres of that color burst, filling the space with light and even more caterpillars.
Combining projection mapping with 3D interactive ground projection technology brings an unprecedented immersive experience to outdoor scenes.
Bring imagination to life with interactive sandbox projection mapping games designed for kids’ play parks. Using cutting-edge projection technology and real-time motion sensing, children can dig, build, and explore virtual worlds directly in the sand. Educational, engaging, and endlessly fun — it’s the perfect blend of play and learning.
Contact Us to Start Your Interactive Projection Journey
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